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Homeware &

Find inspiration and products for Scandinavian & Japanese lifestyle & interior design.

This style combination is lovingly known as Japandi.


Indoor plants on White Sideboard with White Candles

Indoor Plants

Easy house plants THE BEST INDOOR PLANTS FOR BEGINNERS ‘How do I not kill my plants!?’ Is something even myself has been known to say.

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Interior design house and modern wooden chair

Retro Interior Design

Trends That Are Making a Comeback into the Interior Decorating World Retro designs are an eclectic mix of old styles and new forms, or new

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OUR philosophy


Driven by a desire to help like-minded people, Pure House has become a hub of information and inspiration for those looking for a little guidance.

From homeware, lifestyle, wellbeing to in-home interior design, we have carefully selected our favourite products and put together guides to help others on their journey to create the perfect home environment.   

Our aim is to take a new approach to homeware and interior design shopping, which considers mindfulness, comfort, luxury, self care and good mental health.

We are deeply inspired by ancient Japanese and Scandinavian philosophies which teach respecting nature and sustainability, taking care and consideration of the space around you, so the space around you can take care of you.

Pure house is here to help with all your home design questions every step of the way.

Meet the Authors

A N N A 

I spent 10 years working in tattoo and piercing studios, and worked my way up to finally being able to open a studio of my own. When Covid struck in 2020 I had to make the difficult decision to close my studio, like many people had to last year due to complicated circumstances. I saw this as an opportunity to adapt to the changing world and decided to support my partner in her new business which she started during the pandemic…


My first passion in life was music. From a young age I knew I wanted to have music play a strong part in my life. Singing and songwriting is my vice and my family were a huge support network in making my dreams come true. I studied music hard at school and continued on to study it at college, getting involved in musicals whenever I could. I even went on to teach singing and in my late teens I got a band together, which is where I met my partner…