Co-living is a new class of mixed-use real estate asset that blends residential, commercial and retail with a heavy service layer. It offers a lifestyle that is communal and collaborative, integrating live, work and play.

Why Co-Living?

More and more, humans crave community, connection and mobility. They desire access over ownership and prioritize experience. They desire flexible lifestyles that foster mobility and freedom.

Value Proposition

More living, less space. Co-living prioritizes shared space and services through a more efficient design of private space. The net effect is more value for all stakeholders; users paying less for more experience while operators make more for the efficient use of space layered with service.

Secret Sauce

Pure House is recognized as the leading brand to catalyze the co-living sector (see NYT article). We are experts at designing space and an experience that fosters community. This is an art, for which most operators struggle to create. Through our non-profit community lab (purehouselab.org), we curate experts from around the globe that excel in this nuanced skill. As a do-tank, we apply research to prototyping solutions in the categories of community, space (architecture & design), model (business & organizational), policy (tax, zoning, code), communications (internal & external), and tools & services. The lab curates its members to consult on the development of specific co-living projects around the world.

Funding

Another key value of the lab is to connect our member’s co-living projects to funding options. Member’s prioritize the lab’s network of funders because they understand the market, offer strategic value beyond capital and align on values. As experts on the emergent co-living sector, our strategic insights and relationships offer the fund unique access to highly-curated opportunities to invest in the most attractive deals. Our unique structure and offering allows us to adapt to the needs of each transaction.